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Visual Identity and Website | Dr. Maurício Moura
1. The project
Development of a sophisticated visual identity and a website aligned with the proposal of Dr. Maurício Moura, a psychiatrist who provides services exclusively online.
The project was designed to convey an image of seriousness, exclusivity and modernity , without losing the human touch that characterizes its service.
2. Target audience
The identity was designed for a more traditional, upper-middle class profile , made up of independent adults (25 to 60 years old), who already support themselves financially and value mental health as an investment. The focus is on businesspeople, lawyers and doctors, people who seek exclusive and personalized care.
Visual Identity
Traditional Touch
To convey credibility and trust, meeting the expectations of a demanding public.
Slightly Bold
To balance modernity and technique, bringing innovation without losing solidity.
With a Corporate Feel
To reflect a premium service, aimed at independent adults who value mental health as an investment.
1. Logo
We opted for a typographic logo with light serifs, conveying sophistication without losing modernity.
The design reflects solidity and credibility, without visual exaggerations that could compromise the brand's elegance.
2. Color Palette
The combination of gray, blue and yellow was designed to convey stability, security and a touch of refinement – fundamental elements for a premium mental health service.
3. Typographic Style
The typographic choice balances sophistication and modernity, ensuring a refined and clean design.
We opted for a geometric typography to bring a slightly bold touch and contrast with the more traditional typography of the logo , preventing the brand from appearing overly sober or impersonal.
4. Photographic Style
The photographic approach adopted complements the identity, reinforcing the combination of colors, the sobriety of the brand in darker tones and the presence of the online office with computer images.
Website
✔ Developed for a demanding audience, Dr. Maurício Moura's website reflects exclusivity, sophistication and objectivity.
✔ We know that this audience's time is valuable, so the website structure was designed to be clear, informative and efficient.
✔ All texts follow a direct and professional tone, eliminating any excess that could compromise the experience.
✔ The design follows a solid and professional aesthetic, with rectangular elements and well-defined lines.
✔ Dr. Maurício's resume was strategically highlighted, reinforcing his authority and credibility in the field.