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Website | Dr. André Figueirêdo
1. The project
Dr. André Figueirêdo is a Brazilian psychiatrist living in Canada and sees Brazilian patients through online consultations, following all Brazilian telemedicine regulations.
Furthermore, for non-Brazilian patients, he offers a differentiated service: Virtual Mental Health, a mental health follow-up that combines his knowledge in psychiatry, yoga and trauma.
2. The problem
Its original website, created in 2023, needed to be rebuilt to meet an essential need: to make clear the differentiation of services offered to Brazilians and English speakers, without compromising the user experience.
3. The challenge
Create a bilingual website with a unified layout, but with storytelling adapted for each audience, ensuring clarity and connection with different patient profiles.
4. Main improvements
✔ Redesigned "About Me" section → Reduction of the introductory text, which was previously very long, and inclusion of a brief and direct explanation about the services for Brazilians and English speakers.
BEFORE:
AFTER:
Initial text reduction
Brief explanation of services
✔ Restructured services section → Change of layout more adapted to the identity and order of services changes between the Portuguese and English websites for a better user experience.
BEFORE:
AFTER:
Different order of services in the English and Portuguese versions of the website.
✔ Clear explanation of services → Reformulation of sections on the consultation process and how the psychiatrist can help, with more objective texts and an optimized layout focusing on explaining how online consultations take place.
BEFORE:
AFTER:
Reduced text, changed narrative and optimized layout.
✔ Strategic Call to Action → Inclusion of a CTA at the end to encourage contact.
✔ Restructured footer → New layout and contacts adjusted according to the website version.
BEFORE:
AFTER:
New layout and updated information.
